![]() It fell further in 2018, to 2,100 barrels. Its most significant drop-off in recent years took place from 2016-2017, when volume declined from 27,000 barrels to 5,446 barrels. The brewery’s beer volume reached 2,150 barrels in 2021, according to the Brewers Association’s (BA) May/June 2022 edition of the New Brewer.įounded in 1997, Speakeasy’s output has declined considerably since its 2015 high of 32,673 barrels, according to production data collected by the BA. Full Circle began offering Sonoma Cider in its taproom in 2021, and brought it back into distribution in 2022. Moye bought the hard cider brand (excluding its former facility) in 2020, two years after it was forced to liquidate to pay off debts, The Press Democrat reported. The merger follows Full Circle’s acquisition of Healdsburg, California-based Sonoma Cider. Moye, a former CPA, took ownership of the brewery in 2016, after selling his accounting practice. However, the company is still determining the future of the Speakeasy taproom and where the brand will be produced.įresno-based Full Circle has been in operation since 2000. The company said Steven Bruce, who was among Speakeasy’s founders, will represent the brand’s sales team in the Bay Area.įull Circle marketing manager Adam Band told Brewbound that both brands plan to maintain their existing distribution networks. The three brands will have 20,000 barrels of annual capacity (around 350,000 cases). ![]() The deal will bring together Full Circle’s portfolio of fruit-forward products such as the Illa and Vibes series and the Sonoma Cider brands with Speakeasy’s traditional set of offerings (Big Daddy IPA West Coast IPA, Prohibition Ale and Metropolis hoppy American lager). “We plan to breathe new life into current brands, and expand its range of products.”įinancial terms of the transaction, which was finalized last week, were not disclosed. Expanding into new markets is expensive and risky, and now is not the time for any business to overextend itself.“We are excited to apply what we learned from revitalizing Full Circle and increasing sales by 5,000%, to San Francisco’s longest running independent brewery,” Full Circle CEO Arthur Moye added. Staying small: Many breweries who were on the precipice of expansion before the pandemic will make the difficult - but smart - decision to focus on their core and local markets instead in order to stay profitable. Expect them to try to make up those shortfalls by producing alternative beverages including seltzers, hard teas, alco-pops and ready-to-drink beverages.Ĥ. Many of the big dogs have pulled back from markets further afield to concentrate on their own communities and have seen decreased revenue as a result. They’ve taken a hit as consumers looked toward supporting local breweries. Regional breweries making more non-beer products: One of the hardest hit segments of the beer world recently has been the larger, regional breweries, many with national distribution. But with great experimentation comes heightened risk that not all those new beers will be good. ![]() The potential for great new beers nobody has ever thought of before is high. I think we’ll see more beers made with unusual ingredients and flavor combinations. ![]() Greater experimentation: With so many breweries struggling to stay relevant and survive, expect them to take steps to stand out from the rest. But times have changed and improvements to the way these beers are created has many of them tasting every bit as good as their higher ABV cousins.Ģ. One of the barriers to gaining wider acceptance used to be that these beers tasted different - thinner and less flavorful - than their counterpoints. Lower ABV beers: Session beers, non-alcoholic versions, low-alcohol brews and even some low-carb have been circling the edges of popularity for years now, but with changing tastes - especially among younger consumers - they may be here to stay. Here’s what else we expect to see in the coming year.ġ. A few breweries closed - although less, perhaps, than expected - but that’s a trend that will likely continue through 2023. But one ray of sunshine has been the growth in the “shop local” movement, which has helped neighborhood breweries survive - sometimes at the expense of larger regional breweries, which have seen big sales downturns. Brewing has been hard hit these last several years by pandemic lockdowns, supply chain issues affecting packaging and raw ingredients and staff shortages.
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